Post by account_disabled on Mar 5, 2024 7:17:37 GMT
Your goal? Take advantage of all communication opportunities to reach the Top Of Mind. brand-awareness pyramid Source5. You will encourage affection To reach the Top Of Mind and stay there, you will have to tie your customers to you, endear them and become a lovemark for them , a symbolic brand, to be loved, respected, chosen and re-chosen . Concreteness, punctuality, precision, reliability, credibility, seriousness, adventure, emotion, dream, desire: these are all the ingredients that you must be able to mix perfectly. #6. You will retain your customers If your brand is perceived as authoritative, capable and credible (and this depends both on what you know how to do and on the way in which you manage to communicate it), it is more likely that your customers will trust.
Remember, a loyal customer costs much less to acquire than Brazil Phone Number a new customer, and is also likely to trigger positive word of mouth around your brand, which for you means free and disinterested promotion. Increase in sales Investing consciously in communication and working hard to achieve your goals involves achieving the main objective, the one that every brand, every business, every activity intends to achieve: increasing sales . Think about it for a moment: if, as is true, communicating in a professional way helps you gain brand recognition, stimulate brand recognition and brand recall, reach the top of mind, encourage loyalty on the part of your customers and retain them, then it means that your sales will record a positive return on investment.
It is this set of factors, in fact, that determines people's purchasing choices . Be careful, though! Do you really want your investment in communication to be effective and generate profits? Then you have to start only when you have a well-rooted awareness: communication is capable of triggering a virtuous circle for your sales only if you have time and patience. Achieving concrete results is the result of long and demanding work . I recommend you read: Web Marketing: invest only if you believe in it ; Investing in Web Marketing: there is more than the budget .
Remember, a loyal customer costs much less to acquire than Brazil Phone Number a new customer, and is also likely to trigger positive word of mouth around your brand, which for you means free and disinterested promotion. Increase in sales Investing consciously in communication and working hard to achieve your goals involves achieving the main objective, the one that every brand, every business, every activity intends to achieve: increasing sales . Think about it for a moment: if, as is true, communicating in a professional way helps you gain brand recognition, stimulate brand recognition and brand recall, reach the top of mind, encourage loyalty on the part of your customers and retain them, then it means that your sales will record a positive return on investment.
It is this set of factors, in fact, that determines people's purchasing choices . Be careful, though! Do you really want your investment in communication to be effective and generate profits? Then you have to start only when you have a well-rooted awareness: communication is capable of triggering a virtuous circle for your sales only if you have time and patience. Achieving concrete results is the result of long and demanding work . I recommend you read: Web Marketing: invest only if you believe in it ; Investing in Web Marketing: there is more than the budget .