Post by account_disabled on Feb 19, 2024 6:31:08 GMT
Ecommerce sites have an average cart abandonment rate of 55% to 75%. Arg. I’m not sure about you, but as an obsessive conversion rate optimizer it drives me freaking crazy. The good news is that if that is the average, there must be some sites doing a really good job – and probably don’t want to share their secrets with you. What exactly qualifies as a cart abandonment? It’s simple enough, but asking the simple questions helps you to figure out a solution. Knowing what abandonment is and more importantly, where it’s happening, can help you develop a hypothesis to optimize your purchase funnel and get back those lost sales.
Shopping cart abandonment can be described as: A shopper places an Buy TG Database item in their cart but doesn’t enter the checkout phase of the funnel A shopper begins the checkout process but doesn’t complete it Below are 7 reasons that people are abandoning their carts, along with 7 ways you can use conversion optimization techniques to reduce shopping cart abandonment, and fix your broken ecommerce funnel. Problem 1: The shopper is just browsing Okay, you know that a lot of your shoppers are browsing or comparison shopping, so what do you do to maximize the potential of bringing them back when they are ready to make the purchase? Let’s look at the stats: 57% of of shoppers that weren’t ready .
to purchase were there to estimate shipping costs 56% of shoppers aren’t ready to purchase but want to save their selection for later Optimizing for shipping cost researchers The fact that people are abandoning the cart once they have figured out the shipping costs illustrates a bigger problem. The shipping calculator is in the wrong place. They have no business being in the funnel at this point and are essentially poisoning your analytics. Your true conversion rate shouldn’t include these people as their intent wasn’t to purchase. Instead of making people “hope” that they’ll be able to find out what shipping charges are at some point in the funnel, present them with a calculator right on the product page.
Shopping cart abandonment can be described as: A shopper places an Buy TG Database item in their cart but doesn’t enter the checkout phase of the funnel A shopper begins the checkout process but doesn’t complete it Below are 7 reasons that people are abandoning their carts, along with 7 ways you can use conversion optimization techniques to reduce shopping cart abandonment, and fix your broken ecommerce funnel. Problem 1: The shopper is just browsing Okay, you know that a lot of your shoppers are browsing or comparison shopping, so what do you do to maximize the potential of bringing them back when they are ready to make the purchase? Let’s look at the stats: 57% of of shoppers that weren’t ready .
to purchase were there to estimate shipping costs 56% of shoppers aren’t ready to purchase but want to save their selection for later Optimizing for shipping cost researchers The fact that people are abandoning the cart once they have figured out the shipping costs illustrates a bigger problem. The shipping calculator is in the wrong place. They have no business being in the funnel at this point and are essentially poisoning your analytics. Your true conversion rate shouldn’t include these people as their intent wasn’t to purchase. Instead of making people “hope” that they’ll be able to find out what shipping charges are at some point in the funnel, present them with a calculator right on the product page.